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SaaS has been integrated into the call center for many years now, helping SMBs cut costs by providing scalable automation and workforce management. Recent news suggests call center SaaS providers are looking to make their products easier to integrate in a growing market.

Ringio recently completed a public beta of its “Rich Calling” service. The rich calling service uses improved data integration for caller-centric features, such as greeting callers by name and intelligent routing based on previous calls. The service now integrates with preexisting PBX extensions, meaning it doesn’t require as full an implementation as once before. Ringio plans to announce full integration with Salesforce.com CRM tools later this year.

Voxeo released an SaaS version of VoiceObjects, its self-service call center application management platform. The SaaS version can be more easily integrated into a customer’s existing CRM and IVR systems, and allows customer’s to scale use appropriately. It also supports SMS and Twitter.

Social tools like Twitter continually surprise people with their business functionality. So having read about call center SaaS all morning, hearing at the same time that Facebook now has a Voiceover IP(VoIP) capability inevitably begs the question: Can Facebook find its way into the call center? Because after all, doesn’t a customer profile in a CRM tool look a little bit like Facebook page? Is it only a matter of time?